HEART of the campaign
All communities have public-access defibrillators
Everyone in the UK is AED and CPR trained
Striking these goals will help save tens of thousands of lives every year
How Hearts & Goals came about
Bolton Wanderers footballer; Fabrice Muamba suddenly collapsed mid-game at White Hart Lane stadium in March 2012. He had suffered a cardiac arrest.
Fortunately, Fabrice was treated at the pitch with CPR and an AED before being rushed to the London Chest Hospital and treated by Professor Richard Schilling, who is one of the world’s leading heart rhythm specialists. Fabrice’s heart had stopped beating for 78 minutes. After CPR and multiple shocks with a defibrillator, his heart began beating again. Read Fabrice's story.
Following this near-tragic incident, Bolton Wanderers Football Club (BWFC) received many messages from the public with similar stories of survival. They received thousands more about friends and relatives who were not so lucky. Wanting to help prevent future loss of life, the Club approached Arrhythmia Alliance, which works to highlight inadequate understanding, treatment and care of arrhythmias.
Fabrice has been helping us place lifesaving devices across the country. Flick through our photo gallery here.
You can watch Fabrice launch our lifesaving campaign to tackle the UK's biggest killer below.